After studying in Korea and Japan, Joon Choi moved to the US in 1982, and in 1984 he established the first Korean studio in Manhattan, New York. After returning to Korean in 1988, the way he walked became the way of Korean advertising photographs and portraits. He is a rare photographer who takes both commercial and art photography. The artifacts of the Beakje era, which was taken by Joon Choi are very unusual. His photographs are very intense and have a power to draw the essence of the object linearly.