Lexus VIP Exhibition & Art Class

From 8 October to 8 November 2010, Helioart, an art consulting firm, presented an exhibition of 11 works by local and international artists for Lexus VIP customers at the Cheonwoo Motors showroom in Yongsan-gu for about a month.

For a month from October, the VIP Lounge at Chunwoo Motors displayed 11 high-quality works by Helioart. Lexus VIP customers had the opportunity to privately enjoy the works of the hottest artists of the moment, including William Sweetlove, Hye-Jin Jung, and Jae-Rok Jang, while experiencing the luxurious image of Lexus at Chunwoo Motors.

Also, on 28 October, Han Hye-wook gave a lecture on ‘Art Market & Art Tech’ for Lexus VIPs on how to appreciate artworks, domestic and international art market trends, and art investment strategies, providing them with a thorough direction for art investment.

<Exhibition>
Event : Helioart Lexus Exhibition
Date : 8 October~8 November 2010
Venue : Cheonwoo Motors Exhibition Hall
Participating Artists: William Sweetlove / Sunho Choi / Gukyeon Koo / Jae-Rok Jang / Seung-Taek Jang / Hye-Jin Jung / Dong-Wook Lee
The exhibition provided a great opportunity for Lexus customers to meet artists with rich cultural life and collectible works.

<Academy>
Name: Art Academy by Helioart CEO Hye Wook Han
Date: 28 October 2010, 2pm
Location: VIP Lounge, Cheonwoo Motors Exhibition Centre
The event was held on the theme of art collecting and provided vivid information on what works are ‘hot’ and worthy of investment.