CRACKING ART

From July 1st to August 31st, HelioArt introduce works from Cracking Art Group to celebrate 33rd Avenuel exhibition in Lotte Avenuel Chamberlain (B2F-4F). Works will be in brilliant colors suitable for summer theme and the subject would be animals like dolphins, penguins, polar bears, etc. These works will reproduce nature in the city center, and it will be installed in the Lotte Avenuel Chamberlain.

Cracking Art Group is based on Dadaism, Surrealism and Pop Art, and it consists of 6 artists including: William Sweetlove, Renzo Nucara, Marco Veronese, Carlo Rizzetti, Alex Angi and Kicco. Six of the artists got together as pop group, and Cracking Art Group was formed in Biella, Italy in 1993. Cracking Art Group emphasis on the social effects of art and passes messages about environmental protection, vitality, overproduction and overconsumption of life. It gives a good representation of what the pursuit of Cracking Art Group in that they are produced though the Cracking process, from the 'oil' that contains a history stepped in nature contains all the properties of natural and artificial, especially that they are dealing with the main material of the plastic work.
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Cracking Art Group visually shows brilliant colors and fresh images to produce an unique feeling of pleasantness and modern pop-art. Also, it shows a deep philosophical reflection on human existence and on the environment. <Vacation in Avenuel> exhibition expresses fun and aesthetic to give an opportunity to reflect on the social issues as well as fun to watch for modern intellectuals.